Betty Lou Varnum
  • Born on: May 3, 1931
  • Departed on: August 4, 2021
  • Resided in: Ames , IA

Betty Lou Varnum

“Turn off the motor, turn off the light.”

Our beloved Betty Lou McVay Varnum passed away on August 4, 2021, having lived a wonderful, vibrant, courageous, loving and impactful life, bringing joy and magic to generations of her family and children across Iowa. She was 90 years old.

Betty Lou was born in an orphanage in Chicago on May 3, 1931. Glen McVay, an avid outdoorsman and his wife, Louise, drove from Platteville, Wisconsin to the orphanage in Chicago looking for a baby boy. In the nursery, Glen’s eye caught sight of a tiny baby with big brown eyes looking right at him. He reached into the bassinet and that baby grabbed his finger and wouldn’t let go. That day, the new McVay family went home with a baby girl. 

As an only child, Betty Lou grew up with two doting, well-to-do parents who cherished and loved her as much as any parent could, and Betty Lou forever loved them. She never, ever wanted to find her biological parents, as some adopted children do, because the McVay’s were perfect. She gladly participated in her father’s attempts to make her an outdoorsman, but he did buy her dolls with carriages, bicycles with baskets and purebred puppies.

Betty Lou attended the University of Wisconsin in Madison where she received a Bachelors Degree in Psychology and a minor in English Literature. She especially loved Shakespeare. After graduation, she returned to Platteville and became a teacher. It was one of Betty Lou’s college friends from Ames, Iowa, who recommended her as the replacement host for The House with the Magic Window show on WOI-TV. Glen and Louise installed a TV antenna in the backyard tall enough to get the signal. 

Betty Lou hosted Magic Window from 1951 through 1994 and it became the longest running children’s television show in America. It is on this set where she met her husband, James “Red” Varnum. A secret that no one ever told, lest the children would lose the magic, was that Red was the voice and hand of Gregory Lion and Dusty the Unicorn. These two, Betty Lou and Red, created the longest partnership in a starring role in TV history. 

Betty Lou is most famous for the Magic Window, but it was her work on other shows that she was the most proud of - most notably, her talk show Dimension 5 where she brought to light the American Indian movement, women's equality, and Gay and Lesbian rights and interviewed Medal of Honor and Nobel Prize winners. She won the McCall’s Golden Mike Award and a trip to the White House for her series Status 6. In this series, she brought the plight of Iowa’s handicapped to light. Betty Lou brought understanding to the community and inspiration and advice to the handicapped on reentering society. Other shows were Special Edition which examined Iowa topics, and Stringers Newscast which featured videos produced by the public and won the Iowa Governor’s Arts award.

She will be greatly missed by us, her children, Kent, Kari and Holly, her daughter-in-law, Barbara, her son-in-law, Larry Ellis, her grandchildren, Melissa and husband, Rich Graffam, Marina and husband, Brian Feddersen, and Megan Varnum and husband, Ryan Stowe, and her great grandchildren, Kevin, Jacoby, Sedona, Austin, Jackson and Savanna. 

Betty Lou and Red Varnum will rest together at Ames Municipal Cemetery. The Magic Forest continues in all of us. Come and sit on the Magic Forest bench in the Ames Municipal Cemetery, and reflect on the fun and happy memories you had in the House With the Magic Window. The Magic Window set and her beloved furry friends rest at the State Historical Museum of Iowa.

If you desire to make donations in her name, she likes animal shelters and St. Jude Children’s Research Hospital or make a donation to your favorite charitable organization.

<< Back to listing

"Iowa Cremation gave me extraordinary support when my husband passed away. Everything was handled with compassion and respect, and for that I am forever grateful."

- Barbara B. from Clive, Iowa


"Iowa Cremation's service was incredible and I tell everyone they should preplan with their staff."

- Patti B. from Muscatine, Iowa


"The compassion and professional care extended to us by Iowa Cremation was very consoling and deeply appreciated by our family."

- Mary Ellen M. from Lansing, Iowa